Art Direction | Graphic Design | Logo Creation | Branding | Production | Social
The Shop On Your Time campaign was created as a way to better integrate BJ's member conveniences and present the idea of how easy these services are to utilize as a member. I was tasked with creating an overarching campaign that was able to be siloed into its individual buckets for program awareness. The simplicity of copy points were also integrated as a major part of the campaign. Shop Wherever presents the idea of exactly that for Same-Day Delivery, you can do it wherever you are and we can get it to you in as little as 2 hours. Shop However presents the idea of being able order ahead online and let us do the shopping for you. And lastly Shop Whenever is a nod to BJs.com and the the BJ's App being open 24 hours a day online, so we can always be at your service.
Register Overheads
Large scale banners that were hung over the checkout registers of the club for program awareness.
Large scale banners that were hung over the checkout registers of the club for program awareness.
Flyers & Direct Mail
Flyers, Direct Mail promos, and magazine inserts for program awareness.
Flyers, Direct Mail promos, and magazine inserts for program awareness.
Shopping Cart Signage
Shopping cart signs that were used for program awareness.
Shopping cart signs that were used for program awareness.
Pop-Up Signage
Retractable pop-up signs that were used for grand opening, tabling events and club entrances for program awareness.
Retractable pop-up signs that were used for grand opening, tabling events and club entrances for program awareness.
Stanchion Signage
Club entrance stanchion signage used for program awareness.
Club entrance stanchion signage used for program awareness.
Digital Channels
Email heroes and web banners used for program promotional awareness.
Email heroes and web banners used for program promotional awareness.
Social
A variety of social posts promoting BJ's omni-channel services.
A variety of social posts promoting BJ's omni-channel services.
